Ask or Action
Near the end of the email, include a specific call to action. The email is being sent to accomplish one task. The call to action should leave no confusion as to your request.
- Do not assume the reader understands what you need from previous information.
- Emails can easily be misunderstood if there is no clear request.
- If it is only for informational purposes, state that in your email subject line, or in the first paragraph of your email.
This call to action should include the specific action and the timeline.
- I would like the above task to be completed by 5pm Friday 19th September.
- Please send in your vacation requests 1 week before you plan to go on vacation.
- Please give me a reply to my request by 5pm today.
- Please send me the details by Friday.
- Once I have received your order, I’ll process it and send the shipment within 3 days after the reception of your order.
- If payment is not made within seven days, I’ll place the matter in the hands of our legal department.
- If no reply is received within 72h, the issue will be considered closed and archived.
- If you are not happy with this solution, please contact our Sales Support within 14 days.
- Could we arrange for a time to speak in more detail? Please let me know your availability by return mail.
If you are sending the email to multiple people, clarify task responsibility by directly naming the intended person.
- Elisabeth – Please write the minutes for the meeting
John – Please bring the video projector
Remember, clarification of tasks and expectations allows for the recipient to respond more effectively.
For more phrases to use when asking for a request or a response, go to Section 2, click here “Making a Request and Requesting a Response”.