Now that you’ve made a great start with a proper subject line, continue with a proper greeting. Your greeting should be professional and appropriate. It is always preferable to address the recipient using their last name, if it’s the first time you’ve written to them or if you do not know them very well.
- Dear / Good morning / Good afternoon
- Mr / Mrs / Ms ( if you do not know if they are married)
- First name and then last name
- Only last name
Dear Ms Mary Jones, or Good Morning Mr Tom Jones, or Good afternoon Mr Jones,
If you are not sure if the person is a man or a woman, you can leave out the title, so it would just be:
Dear Angel Perez,
If you do not know the person’s name, you can use the following greetings:
- Good morning, / Good afternoon,
- Dear Sir or Madam,
- Dear Valued Customer,
- Dear (name of department) department,
- Dear (title of person),
- Dear All, (if you are writing to a group of people)
- Dear Colleagues,
Dear Marketing Department,
Dear Sales Director,
If the person has written to you using your first name or signing off only with their first name, you may use their first name in your greeting.
John, (if it’s not the first time you’ve written to the person on the same day)
Hello everyone, (If you are writing to a group of people)
Before we end this section, it is very important to spell the person’s name/s correctly! Many people get insulted if you spell it incorrectly.
We shall now go on to learn how to create a good email opening!